New stores: 14 days of Protector freeFirst 25 stores.Uptime, daily scans, Slack and Telegram alerts. No card.See what’s included
Store Monitoring

What an hour of downtime actually costs your store.

Downtime is usually discussed as a percentage — three nines, four nines — which is a number that means nothing at 9pm when the store is down and you are trying to decide how much to care. This calculator converts your own revenue into the two figures that do mean something: what an hour offline costs, and what the delay before you find out costs on top of it.

Free plan, no credit cardRead-only connectionAlerts to email, Telegram, Slack or Discord

Your numbers

How would you rather enter revenue?

An ordinary month, not your best one.

When would the outage land?

Stores don't sell evenly around the clock. This multiplies the average hourly rate.

Traffic level during the outage

The half you can actually shorten.

Detection presets

What it costs

One incident, 5 hours total

$547.95

$109.59 per hour during the outage, from an average of $54.79 per hour.

Cost of not knowing
$438.36

4 hours before you find out

Cost of fixing
$109.59

1 hour of repair

If detection took 5 minutes

$429.22 saved per incident

$1,717 across 4 incidents a year. Same repair time — only the delay before you knew is different.

Annual cost at your current detection speed
$2,192
Annual cost if monitored
$474.89

An estimate, not an invoice. It excludes sales you recover afterwards, which makes the real figure lower, and excludes ad spend wasted during the outage and the support cost that follows, which make it higher. Nothing you type here is submitted or stored — it all runs in your browser.

How the estimate is calculated

The maths is deliberately simple, because a complicated model built on numbers you had to guess is not more accurate — it is just harder to argue with.

Your revenue is converted to an average hourly rate. If you enter monthly revenue, that is divided across the hours in an average month. If you enter orders per day and average order value, the two are multiplied and spread across a day. The peak-hours multiplier accounts for the fact that stores do not sell evenly around the clock — an outage during your busiest hours costs more than the average hour does.

Lost revenue per incident is the hourly rate multiplied by the total outage duration, where duration is the time before you notice plus the time it takes to fix. That second half is why detection speed shows up as money rather than as a feature: on a two-hour repair, finding out in five minutes instead of four hours removes roughly two-thirds of the cost.

What the estimate deliberately leaves out

An honest calculator says what it does not know. Three effects are excluded on purpose, and they push in opposite directions.

  • Recovered sales. Some customers come back after an outage, so not every lost hour is lost revenue. Loyal, high-intent traffic recovers best; paid traffic mostly does not.
  • Paid acquisition waste. Ad spend continues during an outage and buys nothing. If you are spending meaningfully on ads, your real cost is higher than the figure shown.
  • Trust and support cost. Refund requests, support time, abandoned carts that never return, and the reviews that follow a bad checkout experience — real, but not estimable from revenue alone.

The number worth acting on is the detection gap

Most owners cannot shorten their repair time much — a broken app or an expired certificate takes as long as it takes. Detection time is the part that is entirely within your control, and it is usually the larger half.

If you check the store manually a few times a day, your average detection delay is several hours. A monitor checking every 5 minutes brings that to under 3 minutes on average. On the same repair time and the same revenue, that difference is the majority of the cost of a typical incident.

Now find out what's actually wrong with your store.

Free scan, results in minutes. No account needed.

What Cassian™ actually does

Specific checks, with the plan they run on.

Cassian Sentinel™ checks your store every 5 minutes on Protector and Guardian, and every minute on Prime and Enterprise — so the detection half of an outage is measured in minutes, not hours.

Protector and above.

Cassian™ also catches the outages that return a 200 OK: when orders stop arriving in a period that historically has them, it raises a critical alert.

Every plan, including free.

Incidents carry their own duration: Cassian™ records when the outage opened, when it recovered, and how long it lasted — so next time this calculator can use your real numbers instead of an estimate.

Protector and above.

FAQ

Common questions

How much does one hour of Shopify downtime cost?
It is your average hourly revenue multiplied by a peak-hours factor, and it varies enormously — a store doing $20,000 a month loses roughly $27 in an average hour and closer to $55 in a peak one, while a store doing $500,000 a month loses roughly $685 and $1,370 respectively. The figure that matters more is the total incident cost, which is that hourly rate multiplied by detection time plus repair time. Detection time is usually the larger half and the only half you can shorten cheaply.
Is the calculator accurate?
It is an estimate, and it says so. It converts your revenue to an hourly rate and multiplies by outage duration, with a multiplier for peak trading hours. It excludes recovered sales, which make the real figure lower, and excludes wasted ad spend and support cost, which make it higher. Use it to size the problem, not to file an insurance claim.
Does the calculator send my numbers anywhere?
No. Everything runs in your browser. Nothing is submitted, stored or logged — there is no form to send and no account required.
What is a realistic detection time without monitoring?
If you check the store yourself two or three times a day, your average detection delay is four to six hours, and an overnight outage can run eight or more. Most owners discover outages from a customer message, which adds however long it takes someone to bother telling you.

Imagine if your store could tell you when something's wrong.

Free scan, results in minutes. Zero-order alerts on every plan, including the free one.