The Cassian™ Blog

Insights for ecommerce store owners.

Practical knowledge from the Cassian team. No fluff, no listicles, no "10 tips to boost your SEO." Just specific, useful analysis you can act on.

All posts

Analysis

Why Your Store's SEO Score Doesn't Tell the Whole Story

Most SEO tools give you a number and call it a day. But a green checkmark on your meta descriptions doesn't mean your German product pages are silently mistranslating. Here's what they miss.

Jan 24, 20268 min read
Ecommerce

The Hidden Cost of Bad Translations in Ecommerce

A single mistranslation can cost more than a broken link. Multilingual stores routinely carry translation errors on top-selling product pages without anyone noticing. Here’s what to look for.

Jan 15, 20266 min read
Product

Introducing the Cassian Score: A New Way to Measure Store Health

We built the Cassian Score because existing metrics were either too broad or too narrow. Here's how we weight 5 categories into a single 0-100 number that actually means something.

Dec 18, 20255 min read
AI & Search

What LLM Readiness Means for Your Online Store in 2026

AI search engines are already sending traffic to ecommerce stores. But most stores aren't structured for it. We explain llms.txt, structured data, and what you can do today.

Dec 5, 20257 min read
Technical

How Backend-Frontend Mismatches Are Costing You Sales

Your store admin says the price is $49.99. Your storefront shows $59.99. These mismatches happen more often than you think, and they erode customer trust one transaction at a time.

Nov 22, 20256 min read
Product

The Weekly Digest: Why Monday Morning Reports Change Everything

Dashboards are great if you check them. Most people don't. That's why we built the weekly digest — a plain-English summary of what changed, what matters, and what you should do about it.

Nov 10, 20254 min read

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